Phones Look The Same
The screen has become the most dominant feature of modern smartphones. When you walk into any retail store, you’ll notice that nearly every phone front is black, making it difficult for customers to distinguish between different brands.
We realized the need to differentiate our products from competitors in a meaningful way. It had to be more than just a gimmick; it needed to add real value and enhance the user experience. That’s why we developed Blink Key.
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#1 Scenario - Selfie Timer
The Blink Key, located on the side of the phone, is visible from both the front and the back. This strategic placement makes it an excellent indicator for the selfie timer. The Blink Key lights up every second during the countdown and flashes red at the end to signal that the photo has been taken.
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Catherine Lynch
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#2 Scenario - On Air Signalling
Privacy and security concerns are increasing, and people want to know when applications are using their camera and microphone. The Blink Key addresses this with its On-Air signalling function. Whenever the camera is activated, the Blink Key lights up in red, alerting the user and those nearby that the camera is recording.
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Initially, there was a vision to integrate this innovative feature across our entire product range. However, it wasn’t fully implemented, and the marketing team overlooked it during the launch event, failing to include it in any promotional materials. Consequently, the idea was shelved before it could reach its full potential. Only the Nokia 4.3 and Nokia 3.2 models carry this hidden gem. Instead, marketing shifted its focus to the widely criticized Google hot key, a common feature among competitors at the time. It is not hard to see this lack of forward-thinking management from HMD contributed to the decline of the Nokia smartphone brand.
MIKE GUBMAN
VP OF PARTNERSHIPS
BITSKI, INC.