Touch

& Type

Touch

& Type

Touch

& Type

Touch

Touch

Imagine a drop of water leaves ripples on the quiet water.

That is similar to touch to the display unveils all kinds of feedback

through the sense of touch, vision and hearing.

And that is the final design concept behind Lenny.

All details were begun from the touch of the display.

Leaves the ripple-like keymat detail and the waterfall-like speaker detail.


This final design direction very well presented 2 key selling points.

-Touch and Type

-Music entertainment.

Imagine a drop of water leaves ripples on the quiet water.

That is similar to touch to the display unveils all kinds of feedback

through the sense of touch, vision and hearing.

And that is the final design concept behind Lenny.

All details were begun from the touch of the display.

Leaves the ripple-like keymat detail and the waterfall-like speaker detail.


This final design direction very well presented 2 key selling points.

-Touch and Type

-Music entertainment.

Concept

Concept

Trex was a secret project led by Ulm R&D team.

The purpose was to prove the feasibility of Touch within

S40 software and to drive the innovative packaging of this

solution into the smallest and thinnest possible device.

The proof of concept proved that a S40 Touch UI was feasible.

Trex was a secret project led by Ulm R&D team.

The purpose was to prove the feasibility of Touch within

S40 software and to drive the innovative packaging of this

solution into the smallest and thinnest possible device.

The proof of concept proved that a S40 Touch UI was feasible.

Design

Design

This project is called Lenny.

Picture beside is the very first sketches when we

communicate some basic design concepts.

Some basic agreements we had from the very

beginning, Lenny should be a sleek device (Small,

Thin) with attractive appearance, Lenny should

target €100 price point (street price around €125)

and should implement the study result we had

base on Trex project, also means Lenny will follow

4x3 T9 keymat layout.

This project is called Lenny.

Picture beside is the very first sketches when we

communicate some basic design concepts.

Some basic agreements we had from the very

beginning, Lenny should be a sleek device (Small,

Thin) with attractive appearance, Lenny should

target €100 price point (street price around €125)

and should implement the study result we had

base on Trex project, also means Lenny will follow

4x3 T9 keymat layout.

User Focus

User Focus

We develop the design to fit into the user segment target

(young-at-heart). Give Lenny a slightly more dynamic feel

by adding a tipper shape to the sides, meaning the bottom

of Lenny would be slightly narrower than the top. Also try to

develop the colour to reflect the dreams, aspirations and

social needs of the target segment. That is the reason we

chose brushed aluminium as the back cover material, which

could give Lenny more vivid colour variants. and enabled

Lenny to launch with five colour options.

We develop the design to fit into the user segment target

(young-at-heart). Give Lenny a slightly more dynamic feel

by adding a tipper shape to the sides, meaning the bottom

of Lenny would be slightly narrower than the top. Also try to

develop the colour to reflect the dreams, aspirations and

social needs of the target segment. That is the reason we

chose brushed aluminium as the back cover material, which

could give Lenny more vivid colour variants. and enabled

Lenny to launch with five colour options.

Development

Development

Throughout the development process, we employ a variety of

techniques to refine our designs. Hand sketches, along with

2D and 3D rendered images, serve as our primary

communication tools. Additionally, we frequently use 3D print

models to gain a tangible sense of the design's physical

presence. Which have been instrumental in fine-tuning the

proportions and evolving the design language of the keymat

and speaker elements. The progression of 'Lenny' is

particularly evident; it has transformed from a basic form

into a sophisticated design replete with meticulously crafted details.

Throughout the development process, we employ a variety of

techniques to refine our designs. Hand sketches, along with

2D and 3D rendered images, serve as our primary

communication tools. Additionally, we frequently use 3D print

models to gain a tangible sense of the design's physical

presence. Which have been instrumental in fine-tuning the

proportions and evolving the design language of the keymat

and speaker elements. The progression of 'Lenny' is

particularly evident; it has transformed from a basic form

into a sophisticated design replete with meticulously crafted details.

Launch

Launch

Market feedback was very positive.

People love the sleek and trendy look.

They love the solid build and real metal touch and feel.

In October 2011, Lenny was included in the

People Made exhibition held at the London Design Museum.

Officially became one of the most important Nokia products.

Market feedback was very positive.

People love the sleek and trendy look.

They love the solid build and real metal touch and feel.

In October 2011, Lenny was included in the

People Made exhibition held at the London Design Museum.

Officially became one of the most important Nokia products.

Lenny - Nokia x3-02